A beacon is a small bluetooth low consumption (Bluetooth Low Energy – BLE) signals emission device, which emits a broadcast signal, transmitting a particular geolocation point with much precision

They are sufficiently small to be fixed on a wall or desks

They can transmit messages or notices directly to a mobile device without the need for devices synchronization

The signal is captured by these devices and is often transmitted to a server in the cloud via the internet. Cloud server processes the information and carry out more detailed analysis to guide behaviors based on the specific location of the device

There are various beacons on the market
Most of them are powered by button battery
They are sufficiently small to be fixed on a wall or desks

With the use of beacons you can provide to your users or customers a better experience of location and proximity. The beacons can be used for accurate indoor geolocation

In Mildmac we have incorporated this technology in many applications:

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  • Customer service based on geolocation indoors or places where the GPS signal not available
  • Personalized assistance
  • Personal health and environmental health
  • Proximity marketing for public venues (public roads, shopping centres, airports, stations…), and can analyze each client’s situation and launch promotions and custom offerings, providing detailed analysis of the flows of movement of people in an interior, areas with higher traffic or little influx of customers, location or product information, etc.

BEACONS USES EXAMPLES

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If you have any need of business where this technology can help you or contribute added value, or if you would like more information, please contact our sales department using the form below:

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